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Day 1
Wednesday,
May 4, 2005
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Special Pre-Conference Workshop
May 4, 2005
You've Closed the Deal, Now What?
The Essentials of Creating a High-Performing Partnership
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Workshop
facilitated by
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| While companies spend an enormous amount of time finding the right partner and getting the contract right, the ultimate measure of success lies in making sure the alliance actually delivers on its promise. This workshop uses real-life examples spanning 22 years of cross-industry expertise to discuss common problems that impede success and introduce some perspectives, management tools and alliance leadership skills that enable the alliance to achieve the desired goals of the joint entity. |
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Case Study on the P&G and HP Alliance
Featured Presenter: Scott Burns of Procter & Gamble |

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Workshop Leaders
Peggy Binness, Senior Associate, JMW Consultants Inc.
David Spiwack, Vice President, Partner, JMW Consultants Inc.
David and Peggy share over forty years combined experience as leading forces behind some of JMW's most complex organizational assignments around the world. They have not only assisted companies in producing breakthroughs in critical areas of their business, but have also been instrumental in forging valuable and productive relationships, such as alliances, strategic partnerships and company mergers. David and Peggy will share real-life lessons learned based from their frontline experience, which spans varying industries and cultures.
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7:30-8:00AM Registration and morning coffee
8:00-8:15AM Welcome and Brief Overview
8:15-9:15AM Characteristics of and the Access to a High-performing Partnership
9:15-9:30AM Break
9:30-10:30AM Cross Industry Profile: P&G/HP Alliance - Lessons Learned
10:30-10:45AM Break
10:45-11:30AM Interactive Roundtables: Effectively Responding to Alliance Challenges
11:30-12:00PM Report from Roundtables: Valuable
Take-aways
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Hosted
by:
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Main
Conference
Wednesday, May 4, 2005
Getting it Right from the Start: Lifecycle Strategies for Alliance Management
12:00 Main Conference Registration
1:00 Chairperson's Opening Remarks
1:05 After the Ink Has Dried: Making the Deal Work
Establishing Systems to Focus on the Asset and the Relationship
Planning for Conflict and its Resolution - Easier Said Than Done
Managing and Using Formal & Informal Governance - When and How?
The Real Role for Alliance Management
Michael Levy, Vice President, Alliance Management, Bristol-Myers Squibb Company
1:45 Achieving a Collaborative Corporate Mindset: Key to Alliance Management
Building the framework for a structured Alliance Management Group
Achieving Balance between Processes and Mindset
Integrating Alliance Management in Day-to-Day Business
Guy Eiferman, Vice President, Alliance Management, Merck & Co., Inc.
2:30 Pfizer-NicOx: Case Study of an International Collaboration
Managing Differences in Culture and Organizational Environments
Practical Matters: Expediting Decisions when Time Zones are Nine Hours Apart
Managing Changes as the Alliance has Evolved
Damian Marron, Vice President, Business Development, NicOx S.A.
3:15 Networking
Refreshment Break
3:30 Joint Partner Presentation
Celia Gately, Ph.D., Global Alliance Director,
F. Hoffmann-La Roche Ltd.
in partnership with Glen Y. Sato, Senior Vice President and Chief Financial Officer,
Protein Design Labs, Inc. (PDL)
Over a 16 year relationship, there are bound to be bumps along the road. What bumps have [we at] Roche and PDL encountered, and how does a partnership overcome those bumps to create follow-up business from an original partnership or product?
4:30 Starting up an Alliance Group: Establishing Infrastructure & Processes
Articulating a strategy that will work within your organization
Leveraging existing resources in a constrained environment
Identifying and addressing key process gaps
Influencing the organization for positive change
Steven Roy, Senior Associate Director, Licensing, Amgen, Inc.
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5:15 Roundtable Discussion Series
When-Who-How: Best Approaches for Getting the Alliance Management Group Involved in Up-Front Negotiations
Roundtable Leader: Thomas Hofstaetter, Ph.D., Senior Vice President, Corporate and Business Development,
Wyeth
Strategies for Transitioning from the Deal Phase to Management of the Alliance
Roundtable Leader: Pauline Jen Ryan, Senior Vice President, Corporate Development & Operations,
ImmunoGen, Inc.
What is the Right Mix of People and Skills for Alliance Groups?
Keeping Conflict from Spiraling Out of Control: How to Convey Trust, Communication, Understanding of Goals
The First 360 Days: Establishing a Successful Partnership
Roundtable Leader: Michael Levy, Vice President, Alliance Management, Bristol-Myers Squibb Company
Is Your Organizational Structure Hampering the Success of Alliances? Overcoming Internal Obstacles
Is Your Organizational Structure Hampering the Success of Alliances? Overcoming Internal Obstacles
4:30 Report from Roundtables: Key Findings
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5:30 Creating and Maintaining an Aligned Product Strategy: A Case Study
Learn from a real-life case study:
Why the alliance faltered, and how they regained alignment
Methods for establishing an effective team, with shared vision
Integrating change -- while keeping the vision in sight -- as the alliance evolves
Mary Linton Peters, Principal, Strategic Decisions Group
6:00 Cocktail Reception
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