TRACK 3 - GREEN ALLIANCES

TRACK 4 - GLOBAL/INTERNATIONAL ALLIANCES

• Organizing for successful innovation
• Enabling collaboration and cooperation across multiple organizations in large companies
• Joint development and delivery: real world success

8:40 am Green Energy/Clean Technology Alliances: Growing Revenue and Creating Goodwill – A Joint Presentation 
Kevin Petersen, Director Alliances and Technology Partnerships, Verdiem Corporation 
The objective of the presentation is to present new strategies, best practices and lessons learned in building and leveraging green technology alliances. We will address the expanded value chain requirements, specifically, the energy related and not-for-profit organizations. We will address the new types of revenue streams that we have generated by addressing Corporate Responsibility Initiatives.

9:20 am Organizing Meeting for The ASAP Clean Tech/Green Energy Council
Julian Gresser, Chief Executive Officer, Energy Voyager Corporation, Chairman, ASAP Clean Tech/Green Energy Council (www.energyvoyager.com).
The ASAP Clean Tech/Green Energy Council is an Expert Knowledge Community (EKC) organized around a central common concern: How will strategic alliances and global networks help companies, public benefit organizations and cooperatives, state and local governments, even nations adapt creatively to the radical changes and uncertainty of an Emerging Global Energy Economy? The mission of the ASAP Clean Tech/Green Energy Council is to build best international alliance practices by working with you to clarify your most important questions, build a congenial community to address them, and provide some essential tools, processes, and platforms. Please join us in this important Organizational Meeting of the Council in which we will accomplish the following:

• Identify the central challenges of the members and the most important (“jugular”) questions where expert knowledge is essential
• Identify some best illustrative alliance cases
• Develop a program for 2008 which is of optimal interest to members
• Begin building an International Green Alliance Directory

8:40 am Overcoming Barriers to Network Innovation: A Global Perspectives
Ard-Pieter de Man, Professor, Free University Amsterdam, Senior Consultant, Atos Consulting
Increasingly, companies innovate not internally, but in networks of alliance partners. Networks may consist of dozens of firms. The Metro Future Store Initiative had 60 partners. Hundreds of SME’s in the highly innovative Dutch horticulture sector that innovate jointly in different types of networks and alliances; for example, ASML, the world’s leading producer of lithography equipment implements innovation in a network with dozens of partners. How do these companies innovate through their alliances? In general four problems must be overcome that may limit innovation in networks:

• Motivation: motivating all partners to share knowledge that is required for innovation
• Free-riding: ensuring that all companies contribute to the network and do not free ride on the work of others
• Efficiency of knowledge transfer: it is difficult to transfer knowledge between two organizations, but how to do this when dozens of companies are involved?
• Crossing boundaries: companies have different knowledge, cultures, processes. How to bridge these boundaries between companies?

Based on case study research thirteen mechanisms were identified that help overcome these problems. By implementing more of these mechanisms, companies can ensure a good flow of knowledge through a network and thereby support network innovation. Cases drawn from retail, agriculture and high tech will illustrate this. In addition, this presentation will show how companies can obstruct innovation in networks by thwarting the flow of knowledge in networks.

9:20 am “Joined at the Hip”- The Global Actonel Alliance for Better Bone Health - A Joint-Partner Presentation
Dan Hecht, General Manager, North America Pharmaceuticals and Global Actonel Brand Franchise Leader, Procter & Gamble Pharmaceuticals
David Cahall, Senior Medical Director, Global Internal Medicine, sanofi-aventis U.S
This presentation will provide a brief background and reflect on what both partners see as the keys to the extraordinary success of their global pharmaceuticals alliance, which recently celebrated its 10-year anniversary – a milestone achieved by very few alliances. They will candidly discuss how they addressed their challenges along the way and share some widely repeatable best practices. Emphasis will be placed on:

• Unleashing (and sometimes leashing) creativity to drive performance
• Implications and challenges of the global alliance structure

11:10 am China’s Green Valley Innovation Park—A Model for Sustainable Development
James Caldwell, President, E3 Regenisys
Dr. James Caldwell will describe his current work in building clean tech/green energy alliances in a major new high tech park near Beijing. The Green Valley Park is welcoming international partners in building sustainable green businesses in China. The Park is a flagship demonstration of China’s new strategic emphasis on clean technology as the key driver in economic growth.

• A bio-fuel alliance – promoting European second generation solutions to US key  accounts in the bio-ethanol sector 
• A process technology alliance – focusing on global brewery groups 
• An alliance of pharmaceutical technology suppliers to India and Asia Pacific

11:10 am Italtel and Cisco –Innovation through Partnering with European Service Providers 
Guido Candiani, Vice President, Business Development, Italtel
Rubens Malloggi, Global Alliance Manager, Cisco
The Italtel and Cisco Alliance has been deploying VoIP infrastructures for Service Providers for more than six years allowing operators worldwide to cut costs and offer innovative services to their customers. The Alliance is a complementary union that takes advantage of Cisco’s industry-leading IP infrastructure equipment and Italtel’s state-of-the-art Softswitch technology and systems integration capabilities. It has a demonstrated success in deploying voice services in a cost-effective, scalable and reliable manner over a converged IP network. This accumulated experience has been used to further refine both product and solution design, enabling expected results in a shorter time frame. We will discuss how these co-development efforts have allowed Cisco and Italtel to:

• Design and deploy new solutions for services providers based on high margin business models that enable them to deliver innovative services for their business customers
• Expand VoIP technology from a campus and enterprise environment to a service provider network
• Offer rigorous network designs, services and solid solution testing