4 Conference Tracks & 4 AMA Workshops!

Workshop A: Skills Mastery-Alliance Professional Certification Exam Preparation

Workshop B: Advanced Negotiations

Workshop C: Launching & Managing Strategic Alliances & Partnerships

Workshop D: Getting Results without Authority

Hear Corporate and Alliance Executives Share Critical Insights on how to:

• Create Breakthrough Opportunities and Manage Alliances for Results:

• Play a Leadership Role in Corporate Strategy

• Drive Innovation through Global Alliance Networks

• Become a “Partner of Choice”

• Build Top Management Support

• Develop Alliance Champions

• Build an Effective Alliance Governance Process

• Create Major New Value Streams

• Use Supply Chain Alliances to Drive Innovation

• Measure and Maximize Return on Your Alliance Assets

• Increase Your Alliance Success Rates through Alliance Best Practices

• Build an Alliance Core Competency

• Drive Growth in International Markets

• Manage Alliances with Competitors

Alliance-Based Networks are becoming the dominant organizational form in the Global Economy. Alliance Capability has become a “Must Have Core Competency” for companies to compete in today’s highly competitive, global marketplace. Models of New Product Development, Strategic Supply, and Market Demand Generation are shifting dramatically and becoming much more dependent on your company’s ability to create a clear Alliance Capability on an enterprise-wide basis, as companies strive to achieve a reputation as “A Partner of Choice” in their industries. The greatest breakthroughs and largest New Value Creation Opportunity Areas are being pioneered by companies using strategic alliances across industry, technology, national and cultural boundaries. By combining technologies, supply and production capabilities and leveraging marketing and channel strengths, major new Value Streams are transforming business operations and Shareholder Value. In this age, the formation and management of individual alliances has been superseded by new, more sophisticated strategies deploying entire Alliance Networks and Alliance Strategies driving: 

• Innovation through Global R&D and Joint Product Development Alliance Networks 

• Supply Chain Innovation and Performance

• Solutions Networks to Drive Growth in Profits through New Product an Market Entry

Special 2008 ASAP Summit Features Include:

• 4 Optional ASAP-Endorsed, AMA Interactive Pre-Summit ½ day Workshops on Monday, February 25th

• Alliance Professional Certification Exam Preparation Workshop

• Special Optional “Innovation in Action”, A Behind the Scenes Educational Tour of Disney Operations

• ASAP’s Alliance Excellence Awards Dinner and Annual Meeting Sponsored by:

• ASAP’s Chief Alliance Officer Roundtable (by Invitation)

• Dedicated Council Tracks for ASAP: Bio-Pharm, Clean Tech/ Green Energy, and International IT/Communications Special Interest Councils