eHealth Solutions for Pharma: Strategies for salesforces, marketing, patient compliance and clinical trials

• Summary
• Introduction
• Market challenges
  • Greater involvement of patients in prescribing decisions
  • Price controls, reimbursement policies and generics
  • Strong competition in high profit markets
  • Poor public perception of the pharmaceutical industry
• The changing role of sales and marketing

• Summary
• Introduction
• Key challenges
• eHealth strategies for the salesforce
• eDetailing
  • Physician demand for eDetailing services outstrips current supply
  • Strong growth is expected in the use of representativeassisted eDetailing sessions
  • Word-of-mouth as a method of recruitment
• eSampling
  • An inconsistent sample supply makes eSampling an attractive option for many physicians
  • In support of ‘on demand’ sampling
• Mobile capability and PDAs
• Conclusions

• Summary
• Introduction
• Current approaches to physician-facing websites
• Effective website strategies
  • Professional development
  • Product and disease information
  • Continuing Medical Education
  • Online forums
  • Patient resources
  • Patient education materials
  • Clinical trial information
  • Disease management and compliance tools
• Blogging
  • Best advice for blogging
  • Blogs as a market research tool
  • Building a blogsite
• Conclusions
  • Websites
  • Blogging

• Summary
• Introduction
  • Europe
  • US
• Online CME versus traditional CME programs
  • eCME activity
  • Geographical differences
• Pharmaceutical industry sponsorship of eCME
  • Meeting the needs of physicians
  • Moving services from offline to online
  • Reduction in real-time CME events
• Building effective eCME services
  • Success factors
  • eCME website visibility
  • Advertise
  • Organize
  • Deliver
  • Physicians have been disappointed in the quality of many eCME activities
• Conclusions
  • A continuing role for pharmaceutical companies in CME
  • Does pharmaceutical sponsorship factor into physicians’ decisions to use eCME?
  • Working with the eCME providers to develop educational opportunities

• Summary
• Introduction
  • Barriers to effective communication in the EU
  • Barriers to effective communication in the US
• Effective communication with patients
  • Disease management and compliance tools
  • Text messages and email reminders are the most popular consumer channels
  • Compliance programs
• Technology to enable eCompliance
  • Main eCompliance channels
  • Online channels