Partnership Programs

Relationship Marketing and PSS
Relationship marketing is the process of attracting, maintaining, and enhancing relationships with key people.¹

Relationship marketing also increases the return on your sales investment. PSS determines topic areas that are most important to pharmaceutical executives and then strategically showcases Partner companies in thought-leadership positions before R&D decision makers. 

Building constructive relationships with targeted decision makers is more important to a company’s long-term success than acquiring widespread public awareness. The PSS marketing process helps Partner organizations showcase their expertise while facilitating touch-points with potential clients and existing customers.

PSS implements value added components to our Executive Forums that allow our Partner companies to both generate leads and gain face-to-face meetings with the most important people to their business. Partnership programs with PSS often include but are not limited to:

• Speaking opportunities at our Executive Forums

• White paper distribution and new business lead generation

• Targeted and aggressive co-marketing programs

• Invitation-only functions, such as VIP dinners or cocktail receptions

• Chairperson and moderator opportunities at out Executive Forums

• Creating a customized, stand alone event run by your organization

• Branded tutorials

Your selling process never ends. In fact, your relationship with existing and potential clients must continue to grow. Focusing on clients’ needs, through relationship marketing, is a proven method to keep the existing clients and generate new business. PSS works with you to accomplish both these goals.

PSS has a proven track record in generating a valuable return on our Partners’ marketing investment. PSS will provide referrals upon request.

Contact: 
Phillips Kuhl at pkuhl@healthtech.com or 781-972-5442.

“Future times can be very good if we know how to make them so through key relationships”
(paraphrase of Ralph Waldo Emersen)